This e-newsletter is dedicated to helping independent filmmakers thrive in the film business. Presented here are interviews with the world's leading independent filmmakers as well as informational articles, written by pros, which offer filming philosophies, technical tips, and marketing strategies.
Marketing with Optical Discs
How businesses capitalize on disc technology By Lee Purcell
| July 2009
The optical disc, better known as CDs and DVDs, has made a big impact throughout today’s modern society. Everyone knows that disc technology has revolutionized music delivery and changed the nature of the movie business, but the effect of plastic discs embedded with code goes far beyond entertainment. It has introduced new opportunities for attention-grabbing and effective business communication. And that’s especially critical during an era when every marketing and PR expenditure is mercilessly scrutinized. CDs and DVDs represent a unique and effective way to communicate with many different audiences: customers, business partners, trainees, newly hired employees, video aficionados, music lovers, audio book listeners, catalog browsers, and more.
