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THIS MONTH'S FEATURE:
How To Break Into the (Lucrative) College Market By Jeri Goldstein | October 2008
There are benefits to playing the college market, and money is just one of them. I've known artists who played the college circuit for years who were often getting three or four times what they were making working the club circuit. Use these dates as anchor dates and surround them with a tour of other lesser paying (though often more prestigious) club gigs. College dates may be booked during weekday nights and sometimes even during the daytime. This leaves the weekends for the clubs. A good paying college gig can often help fund other portions of a tour.
Most campus activity gigs are paid for with the collected funds from student fees. There are a few facilities that are run like a professional club, meaning they need to make money in order to survive. Most campus activities, however, do not need to make money. The committees are allocated a budget and if they want to get the same amount or more money the next year, they must spend the money allocated in the current year.
