"10 Effective Promotional Strategies" explores low-cost promotional ideas to help independent musicians get their music noticed
May 7, 2012, (Pennsauken, NJ) — Disc Makers has teamed up with the authors of the acclaimed Indie Band Survival Guide to produce its latest guide entitled: 10 Effective Strategies to Get Your Music Noticed: Promotional strategies for independent musicians. Authors Randy Chertkwo and Jason Feehan share dozens of ideas, step-by-step instructions and links to resources devoted to helping indie musicians get their music noticed.
Disc Makers released this guide as part of its library of white papers focusing on creative and useful marketing advice for the indie artist, who also has to act as business manager, promotional genius, and marketing specialist. 10 Effective Strategies to Get Your Music Noticed lays out a promotional game plan filled with actionable, low-cost promotional approaches for the intrepid DIY music artist to employ immediately. Strategies include Standing Out, Piggybacking, Multitasking, Engaging Your Audience, Assembling Street Teams, and The Alternative Gig Strategy.
Billboard magazine calls Chertkow and Feehan "the ideal mentors for aspiring indie musicians who want to navigate an ever-changing music industry."
"Everything about successful marketing starts from knowing your audience," says Chertkow. "Who are you targeting? What else do they listen to? Where do they hang out online? Once you know who they are, you can use these 10 strategies to get noticed with little or no money."
Disc Makers, the nation's largest CD and DVD manufacturer, maintains Echoes, a DIY music blog, and has published over a dozen guides aimed at helping musicians sustain their own careers, including a new "Home Studio Series" that explores multiple topics related to outfitting and recording in a home studio.
In addition to the Indie Band Survival Guide, Chertkow and Feehan have written blog posts for Echoes and penned Planning Your Album From Beginning to End, another free guide from Disc Makers that's chock full of advice, check lists, and additional resources.
In business since 1946, Disc Makers is the nation’s leading independent CD & DVD manufacturer, offering a wide variety of products and services, including state-of-the-art automated printers and duplication systems as well as complete CD & DVD duplication, CD & DVD replication, custom disc packaging, and vinyl record pressing for independent musicians, filmmakers, and businesses for the last 70 years. Disc Makers also offers a variety of additional services including download cards, posters, custom USB Flash drives, music distribution, in-house audio mastering and post production, DVD and CD-ROM multimedia authoring, award-winning graphic design, and their Blog, which offers free tools and professional advice from industry experts. Disc Makers’ main office and plant is located near Philadelphia in Pennsauken, NJ, and the company has regional offices in Los Angeles, New York City, Chicago, Seattle, and Nashville.
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